I’m Valerie Kang, founder of Plan & Persist. I have experience supporting children, adolescents, young adults, families, and professionals across home, school, community, and vocational settings.

My specialty is looking closely at behavior – reading what it’s communicating, not just what it looks like on the surface. I treat every moment of observation as a data collection opportunity, so a plan is built on what’s actually happening, not assumptions.

Throughout my career, I’ve found that meaningful progress doesn’t come from one-size-fits-all solutions. It comes from taking the time to understand each person’s strengths, challenges, motivations, and environment, then developing a thoughtful plan that evolves as they grow.

My work brings together behavior analysis, executive functioning, educational consultation, explicit writing instruction, and collaborative problem-solving to help individuals build practical skills, become more independent, and make meaningful progress across settings.

“I believe data should tell a story, planning should have purpose, and every recommendation should be personalized to the individual and the people supporting them.”

I have also completed advanced training in The Writing Revolution®, Self-Regulated Strategy Development (SRSD), Lindamood-Bell instructional approaches, and hold ADHD-Certified Clinical Services Provider (ADHD-CCSP/ADHD-CE) certification to support learners with diverse educational and executive functioning needs. These evidence-based approaches help me design individualized strategies that promote lasting growth across school. homework. and community settings.

Whether I’m helping a student strengthen executive functioning, supporting a family through a complex school situation, designing a behavior support plan, or teaching writing through explicit. evidence-based instruction, my goal is always the same: to create clear, practical strategies that lead to lasting growth.